Designing tracking

📄️ Introduction to tracking design

To use Snowplow successfully, you need to have a good idea of:

📄️ Structuring your data with schemas

One of the most powerful features of Snowplow is schemas.

📄️ Understanding events and entities

Snowplow is an event collection platform. Once you have set up one or more Snowplow trackers, every time an event occurs, Snowplow will generate a packet of data to describe the event and send that event into your Snowplow data pipeline.

📄️ Out-of-the-box vs custom events

Snowplow authored events

📄️ Predefined vs custom entities

Predefined contexts

📄️ Managing data structures via the API

Managing data structures via the API is only available for BDP Enterprise customers.

📄️ Managing data structures in the console

Managing data structures in the console is only available for BDP Enterprise customers.

📄️ 🆕 Managing data structures with the Data Structures Builder

The Data Structures Builder is only available for BDP Cloud customers.

🗃️ Versioning your data structures

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📄️ How schemas translate to database types

The row order in this table is important. Type lookup stops after the first match is found scanning from top to bottom (with the two exceptions of "null" and "required" — the first two rows in the table).