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Braze Tag for GTM SS

The Braze Tag for GTM SS allows events to be forwarded to Braze. This Tag works best with the Snowplow Client, but can also work with other GTM SS Clients such as GAv4.

Template installation​

  1. From the Templates tab in GTM Server Side, click "Search Gallery" in the Tag Templates section
  2. Search for "Braze" and select the official "By Snowplow" tag
  3. Click Add to Workspace
  4. Accept the permissions dialog by clicking "Add"

Manual Installation​

  1. Download the template file template.tpl – Ctrl+S (Win) or Cmd+S (Mac) to save the file, or right click the link on this page and select "Save Link As…"
  2. Create a new Tag in the Templates section of a Google Tag Manager Server container
  3. Click the More Actions menu, in the top right hand corner, and select Import
  4. Import template.tpl downloaded in Step 1
  5. Click Save

Braze Tag Setup​

With the template installed, you can now add the Braze Tag to your GTM SS Container.

  1. From the Tag tab, select “New”, then select the Braze Tag as your Tag Configuration
  2. Select your desired Trigger for the events you wish to forward to Braze.
  3. Enter the required parameters and then optionally
  4. Configure the tag to customize your Braze Tag.
  5. Click Save
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