Event tracking

Event Types

Track page views with Track(PageView)

You can use Track(PageView) to track a user viewing a web page within your app.

Arguments are:

Argument	Description	Required?	Type
pageUrl	The URL of the page	Yes	string
pageTitle	The title of the page	No	string
referrer	The address which linked to the page	No	string
customContexts	Optional custom context	No	List<IContext>
timestamp	Optional timestamp	No	long
eventId	Optional custom event id	No	string

Examples:

t1.Track(new PageView()
    .SetPageUrl("www.example.com")
    .SetPageTitle("example")
    .SetReferrer("www.referrer.com")
    .Build());

t1.Track(new PageView()
    .SetPageUrl("www.example.com")
    .SetPageTitle("example")
    .SetReferrer("www.referrer.com")
    .SetCustomContext(contextList)
    .SetTimestamp(1423583655000)
    .SetEventId("uid-1")
    .Build());

Track screen views with Track(ScreenView)

Use Track(ScreenView) to track a user viewing a screen (or equivalent) within your app. You must use either name or id. Arguments are:

Argument	Description	Required?	Type
name	Human-readable name for this screen	No	string
id	Unique identifier for this screen	No	string
customContexts	Optional custom context	No	List<IContext>
timestamp	Optional timestamp	No	long
eventId	Optional custom event id	No	string

Examples:

t1.Track(new ScreenView()
    .SetName("HUD > Save Game")
    .SetId("screen23")
    .Build());

t1.Track(new ScreenView()
    .SetName("HUD > Save Game")
    .SetId("screen23")
    .SetCustomContext(contextList)
    .SetTimestamp(1423583655000)
    .SetEventId("uid-1")
    .Build());

Track structured events with Track(Structured)

Use Track(Structured) to track a custom event happening in your app which fits the Google Analytics-style structure of having up to five fields (with only the first two required):

Argument	Description	Required?	Type
category	The grouping of structured events which this action belongs to	Yes	string
action	Defines the type of user interaction which this event involves	Yes	string
label	A string to provide additional dimensions to the event data	No	string
property	A string describing the object or the action performed on it	No	string
value	A value to provide numerical data about the event	No	double
customContexts	Optional custom context	No	List<IContext>
timestamp	Optional timestamp	No	long
eventId	Optional custom event id	No	string

Examples:

t1.Track(new Structured()
    .SetCategory("shop")
    .SetAction("add-to-basket")
    .Build());

t1.Track(new Structured()
    .SetCategory("shop")
    .SetAction("add-to-basket")
    .SetLabel("Add To Basket")
    .SetProperty("pcs")
    .SetValue(2.00)
    .SetCustomContext(contextList)
    .SetTimestamp(1423583655000)
    .SetEventId("uid-1")
    .Build());

Track timing events with Track(Timing)

Use Track(Timing) to track an event related to a custom timing.

Argument	Description	Required?	Type
category	The category of the timed event	Yes	string
label	The label of the timed event	No	string
timing	The timing measurement in milliseconds	Yes	int
variable	The name of the timed event	Yes	string
customContexts	Optional custom context	No	List<IContext>
timestamp	Optional timestamp	No	long
eventId	Optional custom event id	No	string

Examples:

t1.Track(new Timing()
    .SetCategory("category")
    .SetVariable("variable")
    .SetTiming(1)
    .Build());

t1.Track(new Timing()
    .SetCategory("category")
    .SetVariable("variable")
    .SetTiming(1)
    .SetLabel("label")
    .SetCustomContext(contextList)
    .SetTimestamp(1423583655000)
    .SetEventId("uid-1")
    .Build());

Track unstructured events with Track(Unstructured)

Custom unstructured events are a flexible tool that enable Snowplow users to define their own event types and send them into Snowplow.

When a user sends in a custom unstructured event, they do so as a JSON of name-value properties, that conforms to a JSON schema defined for the event earlier.

Use Track(Unstructured) to track a custom event which consists of a name and an unstructured set of properties. This is useful when:

• You want to track event types which are proprietary/specific to your business (i.e. not already part of Snowplow), or
• You want to track events which have unpredictable or frequently changing properties

The arguments are as follows:

Argument	Description	Required?	Type
eventData	The properties of the event	Yes	SelfDescribingJson
customContexts	Optional custom context	No	List<IContext>
timestamp	Optional timestamp	No	long
eventId	Optional custom event id	No	string

Example event json to track:

{
  "schema": "iglu:com.acme/save_game/jsonschema/1-0-0",
  "data": {
    "levelName": "Barrels o' Fun",
    "levelIndex": 23
  }
}

How to set it up?

// Create a Dictionary of your event data
Dictionary<string, object> eventDict = new Dictionary<string, object>();
eventDict.Add("levelName", "Barrels o' Fun");
eventDict.Add("levelIndex", 23);

// Create your event data
SelfDescribingJson eventData = new SelfDescribingJson("iglu:com.acme/save_game/jsonschema/1-0-0", eventDict);

// Track your event with your custom event data
t1.Track(new Unstructured()
    .SetEventData(eventData)
    .Build();

// OR

t1.Track(new Unstructured()
    .SetEventData(eventData)
    .SetCustomContext(contextList)
    .SetTimestamp(1423583655000)
    .SetEventId("uid-1")
    .Build();

For more on JSON schema, see the blog post.

Track ecommerce transactions with Track(EcommerceTransaction)

Use Track(EcommerceTransaction) to track an ecommerce transaction.

Arguments:

Argument	Description	Required?	Type
orderId	ID of the eCommerce transaction	Yes	string
totalValue	Total transaction value	Yes	double
affiliation	Transaction affiliation	No	string
taxValue	Transaction tax value	No	double
shipping	Delivery cost charged	No	double
city	Delivery address city	No	string
state	Delivery address state	No	string
country	Delivery address country	No	string
currency	Transaction currency	No	string
items	Items in the transaction	Yes	List<EcommerceTransactionItem>
customContexts	Optional custom context	No	List<IContext>
timestamp	Optional timestamp	No	long
eventId	Optional custom event id	No	string

The items argument is a List of individual EcommerceTransactionItem elements representing the items in the e-commerce transaction. Note that Track(EcommerceTransaction) fires multiple events: one transaction event for the transaction as a whole, and one transaction item event for each element of the items List.

Each transaction item event will have the same timestamp, orderId, and currency as the main transaction event.

EcommerceTransactionItem

To instantiate a EcommerceTransactionItem in your code, simply use the following constructor signature:

EcommerceTransactionItem item = new EcommerceTransactionItem ()
      .SetSku ("sku")
      .SetPrice (10.2)
      .SetQuantity (1)
      .SetName ("name")
      .SetCategory ("category")
      .Build ()

These are the fields that can appear as elements in each EcommerceTransactionItem element of the transaction item's List:

Field	Description	Required?	Type
sku	Item SKU	Yes	string
price	Item price	Yes	double
quantity	Item quantity	Yes	int
name	Item name	No	string
category	Item category	No	string
customContexts	Optional custom context	No	List<IContext>
eventId	Optional custom event id	No	string

Example of tracking a transaction containing two items:

// Create some Transaction Items
EcommerceTransactionItem item1 = new EcommerceTransactionItem ()
    .SetSku ("item_sku_1")
    .SetPrice (10.2)
    .SetQuantity (1)
    .SetName ("item_name_1")
    .SetCategory ("item_category")
    .Build ();

EcommerceTransactionItem item2 = new EcommerceTransactionItem()
    .SetSku("item_sku_2")
    .SetPrice(1.00)
    .SetQuantity(1)
    .SetName("item_name_2")
    .SetCategory("item_category")
    .Build();

// Add these items to a List
List<EcommerceTransactionItem> items = new List<EcommerceTransactionItem>();
items.Add(item1);
items.Add(item2);

// Now Track the Transaction by using this list of items as an argument
tracker.Track(new EcommerceTransaction()
    .SetOrderId("order_id_1")
    .SetTotalValue(300.00)
    .SetAffiliation("my_affiliate")
    .SetTaxValue(30.00)
    .SetShipping(10.00)
    .SetCity("Boston")
    .SetState("Massachusetts")
    .SetCountry("USA")
    .SetCurrency("USD")
    .SetItems(items)
    .Build());

Custom Contexts

Custom contexts are Self Describing Jsons with extra descriptive information that can be optionally attached to any Snowplow event with SetCustomContexts(...). We provide several builders for Snowplow custom contexts as well as a generic builder if you wish to define and send your own custom context!

For ease of development you are also able to extend the IContext interface or the AbstractContext class for your own contexts if you so wish.

All of these contexts will need to be combined into a List<IContext> before being attachable to Snowplow Events.

DesktopContext

The following arguments can be used in a DesktopContext:

Field	Description	Required?	Type
osType	The Operating System Type	Yes	string
osVersion	The Version of the Operating System	Yes	string
osServicePack	Service Pack information	No	string
osIs64Bit	If the OS is 32 or 64 bit	No	bool
deviceManufacturer	Who made the device	No	string
deviceModel	What is the device model	No	string
processorCount	How many cores does the device have	No	int

An example of a DesktopContext construction:

DesktopContext context = new DesktopContext ()
    .SetOsType("OS-X")
    .SetOsVersion("10.10.5")
    .SetOsServicePack("Yosemite")
    .SetOsIs64Bit(true)
    .SetDeviceManufacturer("Apple")
    .SetDeviceModel("Macbook Pro")
    .SetDeviceProcessorCount(4)
    .Build ();

MobileContext

The following arguments can be used in a MobileContext:

Field	Description	Required?	Type
osType	The Operating System Type	Yes	string
osVersion	The Version of the Operating System	Yes	string
deviceManufacturer	Who made the device	Yes	string
deviceModel	What is the device model	Yes	string
carrier	The name of the carrier	No	string
networkType	The type of network	No	NetworkType
networkTechnology	The networks technlogy	No	string
openIdfa	An OpenIDFA UUID	No	string
appleIdfa	An Apple IDFA UUID	No	string
appleIdfv	An Apple IDFV UUID	No	string
androidIdfa	An Android IDFA UUID	No	string

An example of a MobileContext construction:

MobileContext context = new MobileContext ()
    .SetOsType("iOS")
    .SetOsVersion("9.0")
    .SetDeviceManufacturer("Apple")
    .SetDeviceModel("iPhone 6S+")
    .SetCarrier("FREE")
    .SetNetworkType(NetworkType.Mobile)
    .SetNetworkTechnology("LTE")
    .Build ();

GeoLocationContext

The following arguments can be used in a GeoLocationContext:

Field	Description	Required?	Type
latitude	The user latitude	Yes	double
longitude	The user longitude	Yes	double
latitudeLongitudeAccuracy	The user lat-long accuracy	No	double
altitude	The user altitude	No	double
altitudeAccuracy	The user alt accuracy	No	double
bearing	The user bearing	No	double
speed	The user speed	No	double
timestamp	A timestamp in ms	No	long

An example of a GeoLocationContext construction:

GeoLocationContext context = new GeoLocationContext ()
    .SetLatitude(123.564)
    .SetLongitude(-12.6)
    .SetLatitudeLongitudeAccuracy(5.6)
    .SetAltitude(5.5)
    .SetAltitudeAccuracy(2.1)
    .SetBearing(3.2)
    .SetSpeed(100.2)
    .SetTimestamp(1234567890000)
    .Build ();

GenericContext

The GenericContext is a simple builder with three functions:

• SetSchema(string) : Sets the Context Schema Path
• Add(string, object) : Adds a single key-pair value to the data packet of this context
• AddDict(string, object) : Adds a dictionary of key-pair values to the data packet

You must set a schema string or a RuntimeException will be thrown.

An example of a GenericContext construction:

GenericContext context = new GenericContext()
    .SetSchema("iglu:com.acme/acme_context/jsonschema/1-0-0")
    .Add("context", "custom")
    .Build();

SelfDescribingJson

A SelfDescribingJson is used as a wrapper around a Dictionary<string, object>. After creating the Dictionary you want to wrap you can create a SelfDescribingJson using the following:

// Data as a Dictionary
Dictionary<string, object> data = new Dictionary<string, object>();
data.Add("Event", "Data")

// We then create a new SelfDescribingJson
SelfDescribingJson json = new SelfDescribingJson("iglu:com.acme/example/jsonschema/1-0-0", data);

This object is now ready to be Tracked within an Unstructured Event.

You can create a SelfDescribingJson with the following arguments:

Argument	Description	Required?	Type
schema	JsonSchema that describes the data	Yes	string
data	Data that will be validated by the schema	No	Dictionary<string,object>