Platform and application data tracking

Platform and application data tracking features capture information about the device and the app.

They are enabled by default. But the setting can be changed through TrackerConfiguration like in the example below:

iOS

let trackerConfig = TrackerConfiguration()
    .platformContext(true)
    .applicationContext(true)

Android (Kotlin)

val trackerConfig = TrackerConfiguration("appId")
    .platformContext(true)
    .applicationContext(true)

Android (Java)

TrackerConfiguration trackerConfig = new TrackerConfiguration("appId")
    .platformContext(true)
    .applicationContext(true);

Application context

The application context entity contains two properties:

Property	Type	Description	Required in schema
version	String	Version number of the application e.g 1.1.0	Yes
build	String	Build name of the application e.g s9f2k2d or 1.1.0 beta	Yes

Platform context

The platform context entity contains the following properties:

Property	Type	Description	Required in schema
osType	String	Type of the operating system (e.g., "ios", "tvos", "watchos", "osx", "android")	Yes
osVersion	String	Version of the mobile operating system.	Yes
deviceManufacturer	String	Device vendor.	Yes
deviceModel	String	Model of the device.	Yes
carrier	String	Carrier of the SIM inserted in the device.	No
networkType	String	One of: "mobile", "wifi", "offline"	No
networkTechnology	String	Radio access technology that the device is using.	No
openIdfa	String	Deprecated property.	No
appleIdfa	String	Advertising identifier on iOS.	No
appleIdfv	String	UUID identifier for vendors on iOS.	No
androidIdfa	String	Advertising identifier on Android.	No
physicalMemory	Integer	Total physical system memory in bytes	No
systemAvailableMemory	Integer	Available memory on the system in bytes (Android only)	No
appAvailableMemory	Integer	Amount of memory in bytes available to the current app (iOS only)	No
batteryLevel	Integer	Remaining battery level as an integer percentage of total battery capacity	No
batteryState	String	Battery state for the device. One of: "unplugged", "charging", "full".	No
lowPowerMode	Boolean	A Boolean indicating whether Low Power Mode is enabled (iOS only)	No
availableStorage	Integer	Bytes of storage remaining	No
totalStorage	Integer	Total size of storage in bytes	No

Identifier for Advertisers (IDFA/AAID)

The IDFA advertising identifiers are only added to the platform context if you fulfill the following requirements. Otherwise, their values will be NULL.

iOS

The Apple advertising identifier is stored in the appleIdfa property.

Starting with iOS 14, one has to request user consent through the App Tracking Transparency framework in order to access the advertising identifier.

1. Add and follow the guidelines of App Tracking Transparency Framework in your app.
2. Pass a callback to your TrackerConfiguration that retrieves the identifier:

import AdSupport

let tracker = Snowplow.createTracker(namespace: "ns", network: networkConfig) {
    TrackerConfiguration()
        .advertisingIdentifierRetriever {
            ASIdentifierManager.shared().advertisingIdentifier
        }
}

note

The simulators can’t generate a proper IDFA, instead they generate a sequence of zeros. If you want to test IDFA with a real code, please, use the physical device.

The user has the ability to limit ad-tracking from the device’s Settings. If the user enable the limitations the tracker will not be able to track the IDFA.

Android

The AAID (Android Advertising ID) is a unique user-resettable identifier, which uniquely identifies a particular user for advertising use cases, such as ad personalization. The tracker allows retrieval of the AAID, sending it as property androidIdfa.

For privacy purposes the user can reset the identifier at any moment. In that case the tracker will report a new AAID, despite the device and user being the same as before. Also, the user can "Opt out of Ads Personalisation" from the Android settings menu. In that case the tracker will report an empty string in place of the AAID.

If you want to track the AAID, you need to add the Google Mobile Ads library to your app. If it isn’t included, the tracker will not send the AAID with the events.

The Google Mobile Ads can be imported in the dependencies section of the build.gradle adding:

dependencies {
    ...
    implementation 'com.google.android.gms:play-services-ads:19.0.0'
    ...
}

The Google Mobile Ads SDK v.17.0.0 introduced some changes requiring a tag in the androidManifest.xml explained below.

Manifest tag for AdMob publishers

AdMob publishers have to add the AdMob app ID in the AndroidManifest.xml file:

<manifest>
    <application>
        <!-- TODO: Replace with your real AdMob app ID -->
        <meta-data
            android:name="com.google.android.gms.ads.APPLICATION_ID"
            android:value="ca-app-pub-################~##########"/>
    </application>
</manifest>

Failure to add this tag will result in the app crashing at app launch with a message starting with "The Google Mobile Ads SDK was initialized incorrectly".

Manifest tag for Google Ad Manager publishers

Publishers using Google Ad Manager have to declare the app an "Ad Manager app" in the AndroidManifest.xml file:

<manifest>
    <application>
        <meta-data
            android:name="com.google.android.gms.ads.AD_MANAGER_APP"
            android:value="true"/>
    </application>
</manifest>

Failure to add this tag will result in the app crashing at app launch with a message starting with "The Google Mobile Ads SDK was initialized incorrectly".

Read more about Google Play Data safety here.